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Communications


FOLLOW US on our Rowan-Salisbury Schools active social media sites:

Rita Foil

Communications, Public Information Officer
Wallace Educational Forum

Communications

About

News Media Interviewing Isenberg 'Tie Tuesday' Story

Welcome to the website for Communications and Public Information for the Rowan-Salisbury Schools. It is such a privilege to work in the capacity of public relations for our school district with so many exciting initiatives to promote teaching and learning in classrooms across our community – all focused on the success for our students.

In Communications we support student activities, programs, honors and achievements by keeping staff, parents and the community informed with accurate information about the Rowan-Salisbury Schools. We celebrate accomplishments by keeping an active social media presence on Facebook, Twitter and Instagram as well as sharing updated news and announcements.

We are responsible for assuring affective and extensive communications both internally and externally by working closely with the Superintendent, the Board of Education, district schools and departments. Community involvement and engagement is a natural happening in our schools. RSS belongs to all of us and we welcome visitors into our schools. Our community plays an important role in assuring effective communication strategies that align with the district’s Strategic Plan, vision and mission beliefs – always focusing on showcasing our students’ work.

School Bus Stop Arm News Conference

In addition, the Communications & Public Information Office also:

  • Serves as the district’s spokesperson and as the point of contact for local, state, and national media outlets
  • Implements district communication plans and crisis communication plan
  • Coordinates the RSS Marketing Team & School Marketing Teams
  • Develops marketing strategies
  • Promotes community involvement, engagement, and partnerships
  • Promotes special events and recognitions
  • Writes and distributes press releases
  • Creates and distributes district publications, announcements, E3 News Bites, and E3 Messages.
  • Maintains current news on the district’s website
  • Communicates extensively through a growing social media outreach
  • Provide ongoing professional development for marketing and social media protocol
  • Assures compliance with Board of Education policies as related to Community Relations and Communications
  • Receives and responds to FOIA (Freedom of Information Act) requests
  • Develops an ongoing collaborative outreach in marketing, public relations, and communication efforts

Thank you for visiting RSS Communications. Please contact me with any comments or concerns that you would like to express.

Rita Foil

Awards, Honors, & Recognitions

RSS REPORTING RESULTS FOR STUDENT SUCCESS

AWARDS

  • National Ranking in the ‘Top 10” for Pioneering Uses of Technology
  • National Digital Curriculum Strategy Award / Learning Counsel
  • National Digital Content & Curriculum Achievement Award / Center for Digital Education
  • National ‘Top 20 To Watch’ / CoSn (Consortium for School Networking)
  • National ‘Innovation in Education” / Discovery Education
  • State Excellence in Educational Programs / NC School Boards Association
  • State Excellence in Communications, Public Relations & Marketing / NC School Public Relations Association Blue Ribbon Awards
  • State “Team to Watch’ / NCMLE (NC Assoc. for Middle Level Education)
  • State ‘Medal for Educational Innovation’ / Friday Center & NCSSA

NATIONAL MEDIA PUBLICATIONS & ARTICLES

  • The Learning Counsel Column
  • Education Talk Radio
  • Discovery Education - Technology “Myths Vs. Truths’ / NRMS Students
  • Future Ready Summit Panel
  • NSPRA, ISTE, NCASA, ASU-GSV, NCTIES
  • Schlechty Center
  • Digital Promise
  • Literacy Today
  • THE Journal
  • TED Talks

STUDENTS ACHIEVING SUCCESS

  • Park Scholar
  • NC Governors School
  • West Point Academy
  • Presidential Inauguration Leadership Summit
  • National Achieve3000 Summer Contest Winner
  • National Achieve3000 Spring To Success
  • State FFA Winners
  • State FBLA Winners
  • National Honors Chorus & Band
  • US Army All-American Marching Band
  • CTE Skills USA
  • Superior Ratings in Band
  • US Presidential Scholar
  • RC ‘Swimmers of the Year’
  • ‘2017 Dare to Imagine’
  • Signing with Colleges to play Tennis, Baseball, Golf

GRADUATION SCHOLARSHIPS

  • $26 million offered to 2017 RSS Graduates

TEACHERS - PRINCIPALS

  • Teacher Getting Results
  • ADE – Apple Distinguished Educators
  • Regional Teacher of the Year
  • State Outstanding Math Teacher
  • TED-ED Innovative Educator
  • State Outstanding Environmental Educator
  • National Board Certified Nurses
  • National Board Certified Teachers & Renewals
  • National Music Honor
  • National Army All-American Band Director
  • Grown Your Own Leaders Program
  • Stanback Scholarship for Masters Program
  • US Army ROTC National Hall of Fame
  • PBS LearningMedia Digital Innovators
  • RC ‘Swimming Coaches of the Year’
  • NC Young Educator of the Year
  • Philip Morris Educational Doctoral Leadership Fellowship
  • NC Girls Tennis Coach of the Year

Business Partners

Rowan-Salisbury Schools staff and students value and deeply appreciate the support provided through our business and community partners. Together we are making a difference in the achievements, accomplishments and successes of our students in helping them to be responsible and caring citizens. Thank to our business partners for demonstrating the importance that public education contributes to the success of our community and thank you for making education a priority in your endeavors.

Listed below are a few of our business partners with links to their websites.

Rowan County Chamber of Commerce

Rowan County Convention and Visitor's Bureau

Economic Development

Blanche and Julian Robertson Family Foundation

Novant Health Rowan Medical Center

Rowan County United Way

Calendars

Community Partners

Communities In Schools of Rowan County

Communities In Schools (CIS) partners with many Rowan-Salisbury schools in the district to provide the following:

  • Volunteer training and background checks
  • Student mentoring and tutoring
  • Support for families
  • Dropout prevention program
  • School uniforms
  • School supplies
  • Assistance with referrals to community agencies

Communities In Schools Of Rowan County

Rowan County Crosby Scholars

Crosby Scholars partners with the Rowan-Salisbury Schools to provide a free college access program for our students. Crosby Scholars assist in preparing students academically, financially, and personally for a successful college admission and other post-secondary opportunities. The vision of the Crosby Scholars is "to ensure that every public school student in Rowan County has the opportunity to attend college."

There are currently over 2,000 Rowan-Salisbury students enrolled in Crosby Scholars and benefitting from this amazing program.

To learn more about the program and how to apply, visit the below Crosby Scholars website:

Rowan County Crosby Scholars

Faith-Based Partners

Rowan-Salisbury Schools is fortunate to welcome over 180 of our faith-based partners as we work with them to provide after-school mentoring, daycare, tutoring, in addition to in-house support of individual school projects, initiatives and other needs for our students. The diversity of talent and skills that flows through the church members provides priceless beneifts to our children. The collaboration that is continually developing between our local schools and area churches is aimed at one goal - and that is for the success of our children.

Inclement Weather

INCLEMENT WEATHER

During extremely bad weather or emergency situations, it may become necessary for the Superintendent to make a decision about whether or not to close, delay or keep schools open. When a decision is made in the late afternoon or early morning that schools will be delayed or closed, it must be relayed quickly to all parents and staff. In order to accomplish this task efficiently, your cooperation is requested by following these procedures:

NOTIFICATIONS

As soon as the Superintendent has made a decision on whether or not to delay or close schools, the following notifications will be made immediately:

  • The local media via newspapers, radio, and TV stations

SAFETY

Be assured that the safety of students and staff is top priority. The decision to delay or close schools during inclement weather is one of the most important decisions a superintendent can make and these decisions are made on the side of caution.

Any action taken will always be made in good faith. It is important to note that Rowan County is a large county. Where one part of the county may not be experiencing bad road conditions, that may not be the case in another part of the county. We ask for your cooperation and understanding during times of inclement weather and important decisions by our administration.

Local & State Government Contacts

Rowan-Salisbury Schools is a public education system that works hand-in-hand with our local and state elected officials. Listed below is contact information for our elected representatives so school families can have the opportunity to speak with them about the importance of providing the best education for our children.

State and Local Government Links:

North Carolina General Assembly

Rowan County Board of Commissioners

Rowan County Sheriff

Salisbury City Council

Town of China Grove

Town of Cleveland

Town of East Spencer

Town of Faith

Town of Granite Quarry

City of Kannapolis

Town of Landis

Town of Rockwell

Town of Spencer

Media Relations

Media Relations

The Communications Department is responsible for communicating with all media outlets including newsprint, TV and radio. It is our intent to respond to media requests and inquiries in a timely manner and as quickly as possible.

School staff and school organizations are encouraged to submit press announcements and releases highlighting activities and events happening at RSS schools to the media, as well as human interest story ideas. Forms are available through this department.

Contact

Students, staff or school personnel media inquiries should be directed to this department to Rita Foil at: Rita.Foil@rss.k12.nc.us or by phone at: 704-630-6103.

Notifications - Connect-ED

Notifications

Rowan-Salisbury Schools uses multiple methods to contact parents and guardians, especially when immediate notification of a change in the school day is necessary. We may contact parents and guardians using an automated phone call system (Blackboard Connect - Connect-ED) and/or e-mail. Additionally, messages may be sent through the Rowan-Salisbury Schools official social media pages at Facebook, Twitter, and/or Instagram.

If you wish to opt-out of receiving phone calls and/or e-mails, please follow the directions below.

Phone calls: Call the Blackboard Phone Hotline at: 855-502-7867

Emails: Click the unsubscribe link from any email you may receive.

If, after opting-out you wish to opt back in, please follow the directions below.

Phone calls: Contact the Communications Office at: 704-630-6103.

Peachjar Flyer Distributions

Peachjar Logo

Our district cooperates with approved community partners by posting eflyers online and distributing them electronically through our service provider, Peachjar. As part of our efforts to be more environmentally friendly, embrace innovative technology, and maintain fiscal responsibility, we have transitioned from paper to electronic flyer delivery.

To request flyer approval, follow the steps below. Once approved, your flyer will be emailed to all parents and posted online. Paper flyers from outside organizations will no longer be distributed.

  • Visit www.peachjar.com
  • Register as an Enrichment / Community Org. (account type).
  • Upload your flyer for approval.

Your flyer will be automatically submitted to the district office. District staff will review the material and approve or deny based on the standards below. Peachjar charges a fee for this service that is typically much less than the cost to copy and deliver paper flyers to each school.

Please Note:

Materials must include: This is non-school material that is neither endorsed nor sponsored by Rowan-Salisbury Schools.

Materials should not have information coming back into schools unless otherwise approved by Rowan-Salisbury Schools.

Non-Profits: Learn more about Peachjar's Community Free Flyer

Rowan-Salisbury Board of Education Policy for Distribution of Non-School Material

Rowan-Salisbury Board of Education Policy for Advertising In Schools

Public Records

Requesting Public Records & Freedom of Information Act (FOIA)

The RSS Communications Department is the initial contact point for members of the news media needing information about Rowan-Salisbury Schools. We also respond to questions from parents, educators, and to the general public.

Reasonable efforts will be made to produce public records at the lowest possible cost.

We abide by laws and regulations including the Family Educational Rights and Privacy Act (FERPA) and do not make public any records protected under these Acts.

Submitting a Request

A request can be made in writing and sent via email to: Rita.Foil@rss.k12.nc.us or to our office located at: Wallace Educational Forum, 500 North Main Street, Salisbury, NC 28144

Rowan County Hot Spots - WiFi

Rowan-Salisbury Schools & Rowan County Hot Spots

In September 2014, Dr. Lynn Moody, Superintendent of the Rowan-Salisbury School System, challenged the entire county to partner with the school system to decrease the literacy deficit in the district. The challenge took place at a Literacy Summit attended by leaders from higher institutes of learning, staff from the school system and community members.

During the first semester of the 2014-2015 school year, Rowan-Salisbury became a one-to-one district. Because some students do not have Internet connectivity at home, the district recognized the need to partner with members of the community to open Hot Spots where students could go to access the Internet to read and complete homework.

During the summit, participants were challenged to open 100 Hot Spots across the county. Approximately 50 sites are in operation. This includes 20 of our elementary schools and other community facilities including churches and other organizations. A joint committee meets regularly to discuss operations as well as recruitment of new members.

More information regarding the Hot Spots can be found by clicking on the above 'Hot Spot' logo or at www.rowanhotspot.com

INTERNATIONAL RECOGNITION

Rowan-Salisbury Schools is receiving international recognition for our 'Hot Spot' WiFi community partnerships initiative - making Internet access available to students outside of the school day. This article was published by ISTE - International Society for Technology in Education.

"No Internet At Home? Tap Into Your Community To Narrow The Digital Divide"

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